Ms. Usmita Baraily

Assistant Professor

Department of Commerce and Management

Ms. Usmita Baraily is a dedicated scholar, with a strong passion for research and intellectual exploration, particularly in the areas of commerce and technology. She is currently pursuing a Ph.D. in Business Management at Sikkim Manipal Institute of Technology, with a research focus on the role of Artificial Intelligence in retail e-commerce and its impact on consumer behavior. She pursued her undergraduate studies at Sri Sathya Sai Institute of Higher Learning, Andhra Pradesh, earning a B. Com (Honors), and subsequently pursued an M. Com degree in Accounting and Finance at Sikkim Manipal University. In 2023, she qualified for the UGC NET (Commerce). Throughout her academic career, she has been actively involved in research and has presented several research papers at national conferences. Some of her works include studies on “The impact of oil shocks on India’s macroeconomic performance”; “The role of homestays in promoting rural tourism”; and “A bibliometric review of corporate social responsibility (CSR) in firms”. One of her research papers was also published in the proceedings of a national conference. Her research experience is further enriched by her involvement in a funded project under the TMA Pai University Research Fund, titled “Community Perceptions and Expectations of Corporate Social Responsibility Activities of Select Pharmaceutical Companies in Sikkim”. This project highlights her ability to conduct community-based research and engage with important socio-economic issues.